As we approach the holidays, retailers are gearing up for the seasonal shopping traffic. While they can't, of course, control overall consumer spending, they can control the experience they provide to consumers – both in their brick-and-mortar stores and online.
To help accomplish this, today we're announcing a new product, Google Commerce Search, to power e-commerce and search for online stores.
In the online shopping world, search quality is a big factor in converting browsers to buyers, and in keeping customers happy. In fact, 43% of visitors to online retail sites say the very first thing they do is type the product name or product category into the search box (MarketingSherpa).
While most of the top retailers have a search engine on their websites, the speed and accuracy of search results can make a real difference in visitor engagement and conversion rates. Visitors spend an average of only 8 seconds before deciding whether or not to remain on a website (MarketingSherpa), so fast, accurate results can make a big difference in conversion.
That's why we're prioritizing speed and search quality for online stores with Google Commerce Search (GCS). GCS is a hosted, cloud-based offering that brings the relevancy, speed, and Google ease-of-use to e-commerce sites. Learn more here:
GCS also has a bunch of user-friendly features that make shopping on online stores easier, and search results more refined and accurate. Some of those features are:
The hosted factor is a key feature in making GCS easy for administrators to use. Because there's no hardware (or software, servers, operating systems, cables, or any other equipment), admins can upload product information to Google Merchant Center and provide a few extra customization parameters – and Google Commerce Search utilizes that product feed to power their website store search.To help accomplish this, today we're announcing a new product, Google Commerce Search, to power e-commerce and search for online stores.
In the online shopping world, search quality is a big factor in converting browsers to buyers, and in keeping customers happy. In fact, 43% of visitors to online retail sites say the very first thing they do is type the product name or product category into the search box (MarketingSherpa).
While most of the top retailers have a search engine on their websites, the speed and accuracy of search results can make a real difference in visitor engagement and conversion rates. Visitors spend an average of only 8 seconds before deciding whether or not to remain on a website (MarketingSherpa), so fast, accurate results can make a big difference in conversion.
That's why we're prioritizing speed and search quality for online stores with Google Commerce Search (GCS). GCS is a hosted, cloud-based offering that brings the relevancy, speed, and Google ease-of-use to e-commerce sites. Learn more here:
- speed – GCS leverages Google's ultra fast platform, because it's hosted, providing sub-second response times to users.
- Google quality and ranking – GCS analyzes every item in the data feed using proprietary signals to determine its optimal placement in the result set, for more accurate query results for shoppers.
- parametric search and sorting – GCS allows users to refine or sort results by category, price, brand, or other attribute; this is fully-functional parametric search for e-stores.
- product boost and promotions – Retailers can boost the relevance of certain items, or highlight specific products during a sale, and cross-sell related products.
- spell check, stemming and synonyms – By leveraging the larger Google search engine, GCS can include these advanced search and synonym options, so the shopping experience is smoother for customers – even customers who mistype.
- fast deployment and scale – Since this is a cloud-based offering, GCS can be deployed in days and, because it's hosted on the Google platform, retailers can scale to meet their higher-demand periods like the holidays without worrying about slowdowns or spikes.
Retailers can use the same feed to submit their products for indexing in Google Product Search as well, cutting down on time and tech costs.
With GCS, any e-commerce website can provide visitors with an improved shopping experience. That improvement can drive higher visitor-to-buyer conversion rates. While the conversion rates of most retailers is around 3% (Forrester), the best-performing sites have been able to achieve much higher conversion rates – even reaching double digits. For the top online retailers, improving the conversion rate from 3% to even 4% might actually mean improving online sales by 33% – a jump that can represent millions of extra dollars each month.
GCS frees online stores to do what they do best – create the product and promotional mix that their visitors need – and leaves Google to do what we do best: search. This helps retailers improve conversions and drive the sales that matter this holiday season – and, in fact, all year 'round.
GCS frees online stores to do what they do best – create the product and promotional mix that their visitors need – and leaves Google to do what we do best: search. This helps retailers improve conversions and drive the sales that matter this holiday season – and, in fact, all year 'round.
Learn more about GCS at google.com/commercesearch.
Posted by Anna Bishop and Eric Larson, Google enterprise search team
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