Help customers find their way with new Google Maps gadget

Last week, I looked up directions to the hotel in Sacramento that I had booked for the Fourth of July weekend. As I had never been to that part of the state before, I was puzzled by the limited directions offered by their website - I had no idea whether I was approaching from the North, South, East or West or where the major highways were. What I needed were step-by-step directions from my exact starting point to the hotel that I could easily print and go.

With the new directions gadget from Google Maps, any business can offer just that. This simple gadget allows webmasters to add customized Google Maps directions to their business locations. With the directions gadget, you no longer need to type and update multiple sets of text directions. Let's face it: customers are only looking for directions from their specific location.

Google has made this process easy for you. The gadget allows you to pre-fill the "To" field with one or multiple addresses, a generic zip code or even a specific set of latitude-longitude coordinates. Customers are able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.

Take a look at how Legoland California, Emeril Lagasse, and Harvard University are using the gadget. And then test and create your own directions gadget here. For the many locations outside of the US, the gadget is available in 23 different languages.

If you're interested in learning more, head over to the Google Lat Long blog for a more detailed walk-through of the gadget's features.

Posted by Julie Zhou, Product Marketing Manager, Google Maps team