For the latest in on-demand, join us at Dreamforce

Posted by Jeff Ragusa, Enterprise Partner Team

Our collaboration with the fine folks at Salesforce.com continues to roll next week as we will be participating in their Dreamforce '07 user and developer conference. In fact we'll be there in a few different forms which speaks to the growing synergy between our organizations.

Given the hosted model leveraged by many of Google's business offerings, it makes sense that many of Salesforce's 35,000+ business customers have interest in complementary offerings from Google. To that end, we partnered with the Salesforce team this past June to make available our Adwords advertising platform right from within Salesforce Group Edition. So businesses can seamlessly manage their online advertising campaigns using Adwords and then convert the leads that get generated into new customers using Salesforce.com's CRM solution. We're also seeing a lot of interest in Google Apps from this customer base. So, in the Salesforce.com Campground, our product managers will be eagerly available each day of the conference to further discuss how you can take advantage of the Google Adwords integration and/or Google Apps.

Meanwhile on the developer and IT front, we're also seeing a lot of overlap in our respective communities. Google is exposing a growing set of functionality and content through its APIs and developers are realizing that they can use those APIs to enrich their own business applications. So in the developer track on Tuesday of the conference, we'll be hosting a breakout session discussing Google Gadgets, Google Data APIs, and Google Gears and their specific applicability to the business use case. We'll also welcome Google Enterprise Professional partners Appirio and Theikos who will show some of the recent ways in which they've built product that makes use of both Google and Salesforce technologies. And our developer programs engineers will be available for discussion Tuesday in the Developers Lounge, including a special featured session in the ADN theater during the lunch break.

So come check out the conference and visit us in the Campground, in the Developers Lounge, and at the breakout session talk. Salesforce is even offering a special 50% off deal for developers and customers new to their platform. See you there!